Serif Flared Atta 5 is a light, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, fashion, branding, packaging, editorial, luxury, modern classic, dramatic, elegance, display impact, premium branding, editorial voice, modern refinement, flared, calligraphic, sharp, crisp, sculpted.
A high-contrast serif with elegant, tapered strokes and flared terminals that widen subtly at stroke endings. The design relies on long, thin hairlines paired with strong verticals, producing a crisp, delicate silhouette. Serifs are fine and sharply cut rather than bracketed, and the overall construction feels calligraphically informed with smooth, controlled curves and pointed joins. Uppercase forms are stately and open, while the lowercase maintains a balanced, readable rhythm with a moderate x-height, narrow apertures in places, and refined details in letters like a, e, and g.
Best suited to headlines and prominent display typography where the fine hairlines and sharp detailing can be appreciated. It fits editorial layouts, fashion and beauty branding, upscale packaging, and identity work that benefits from a refined, high-contrast voice; for longer passages, it will be most comfortable at larger sizes with generous spacing.
The tone is polished and dramatic, combining classic editorial sophistication with a contemporary, high-fashion edge. Its sharp contrast and refined terminals create a sense of luxury and precision that feels at home in premium, style-led contexts.
The font appears designed to deliver a modern, luxe interpretation of high-contrast serif typography, emphasizing elegant flare, crisp terminals, and a strong vertical cadence for impactful display use.
The numerals mirror the letterforms’ contrast and tapering, with thin connecting strokes and bold curved masses that read best at display sizes. In text, the strong vertical rhythm and fine hairlines create a lively sparkle, while the flared endings add a distinctive sculpted character compared to more conventional Didone-like serifs.