Sans Normal Joliz 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Proza' by Bureau Roffa, 'City Boys' and 'City Boys Soft' by Dharma Type, 'Telder HT Pro' by Huerta Tipográfica, 'Big Vesta' by Linotype, 'Mosquito Formal' by Monotype, 'Mato Sans' by Picador, and 'Organic Pro' by Positype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, punchy, confident, dynamic, friendly, attention grabbing, forward motion, modern display, brand presence, headline clarity, slanted, geometric, rounded, heavy, compact.
A heavy, slanted sans with broad proportions, smooth curves, and sturdy, blocky strokes. Counters are relatively tight and the weight stays consistent across curves and joins, giving letters a dense, high-impact silhouette. Round forms (like O, C, G) are generously circular, while straight-sided letters (E, F, T, L) show clean, decisive terminals. The rhythm is compact and energetic, with a forward-leaning stance and a generally geometric construction that stays crisp in uppercase, lowercase, and figures.
This font is well-suited to headlines, large-scale typography, and short bursts of copy where impact matters—posters, storefront and event signage, product packaging, and bold marketing graphics. The pronounced slant and dense weight also make it a natural fit for sports-leaning identities, energetic campaigns, and attention-grabbing display settings.
The overall tone is assertive and upbeat, combining a sporty forward motion with a friendly, approachable roundness. It reads as modern and promotional, designed to grab attention quickly while still feeling familiar and easy to scan.
The design appears intended as a high-impact display sans that communicates speed and confidence without becoming sharp or aggressive. Its rounded geometry and steady stroke behavior suggest an aim for strong legibility at larger sizes while maximizing visual punch and brand presence.
Uppercase shapes feel especially poster-ready, with simple geometry and minimal fuss, while the lowercase maintains the same bold presence and slant, keeping texture consistent in longer lines. Numerals follow the same sturdy, rounded logic and appear built for emphasis rather than delicate text color.