Sans Superellipse Ogbaj 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bergk' by Designova, 'Bebas Neue Pro' by Dharma Type, and 'Organetto' by Latinotype (names referenced only for comparison).
Keywords: signage, branding, posters, packaging, headlines, industrial, utilitarian, retro, mechanical, friendly, clarity, impact, consistency, rounded, squared, monoline, soft corners, compact.
A compact, heavy sans with a rounded-rectangle (superellipse) construction throughout. Strokes are monoline with blunt terminals, and corners are consistently softened, creating sturdy, blocky silhouettes without sharp joins. Counters tend to be rectangular and tightly proportioned, with vertical stems that read straight and stable; curves on C/O/Q are more squared than circular. The lowercase is simple and workmanlike, with single-storey forms (notably a and g) and an i/j with square dots, reinforcing the geometric, engineered feel. Numerals follow the same squared-round logic, with a narrow, tall 0 and a straightforward, sign-like 1 and 7.
Best suited to applications that need strong presence and quick recognition, such as signage, posters, packaging, badges, and bold brand wordmarks. It also works well for interface labels or navigation elements where compact, sturdy letterforms and clear differentiation are desirable at medium-to-large sizes.
The overall tone is practical and no-nonsense, like labeling, equipment markings, or wayfinding, but the softened corners keep it from feeling harsh. It carries a subtle retro/industrial flavor—evoking mid-century signage and mechanical stenciling—while remaining approachable and legible at display sizes.
The design appears intended to deliver a robust, geometric sans built from rounded rectangles—prioritizing consistency, punchy silhouettes, and an engineered clarity. Its softened corners suggest a balance between industrial straightforwardness and a slightly friendly, contemporary finish.
Spacing and rhythm feel deliberate and consistent, producing a steady texture in lines of text. The design emphasizes clear, closed shapes and strong verticals, which helps words hold together as solid blocks, especially in headlines or short UI labels.