Sans Normal Nonew 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Fusion Collection' by Blaze Type, 'BB Casual Pro' by Bold Studio, 'Neo Grotesk' by Fontador, 'Neufile Grotesk' by Halbfett, 'Pais' by Latinotype, and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, confident, playful, modern, impact, clarity, approachability, modernity, rounded, geometric, compact spacing, high impact, clean.
A heavy, rounded sans with broad proportions and smooth, continuous curves. Strokes are consistently thick with minimal modulation, producing dense, solid silhouettes and a strong typographic “color.” Counters are relatively small for the weight, while joins and terminals are clean and straightforward, keeping forms simple and highly legible at display sizes. The lowercase shows a geometric, single-storey construction where applicable, and the numerals follow the same sturdy, rounded logic for a cohesive set.
Best suited to display applications such as headlines, posters, and campaign graphics where maximum impact and quick readability are required. It also fits branding, packaging, and signage systems that want a modern, friendly bold voice and strong presence at distance.
The overall tone feels assertive and upbeat—more approachable than severe—thanks to the rounded geometry and straightforward shapes. It reads as contemporary and attention-grabbing, with a slightly playful friendliness that works well for bold, optimistic messaging.
The design appears intended to deliver a simple, geometric, highly legible bold sans optimized for impact. Its rounded construction and consistent stroke weight suggest a focus on clarity and approachability while maintaining a strong, contemporary stance.
In text, the weight creates strong emphasis and compact interior spaces, so it performs best when given generous size and breathing room. The wide stance and uniform stroke make it especially effective for short lines, big labels, and punchy statements.