Sans Normal Pubur 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Technica' by Monotype and 'Cebreja Extra' by Rafaeiro Typeiro (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, kids media, playful, friendly, chunky, cartoony, soft, approachability, impact, fun, display, rounded, bubble-like, compact counters, blunt terminals, even texture.
A heavy, rounded sans with inflated forms and generous curves throughout. Strokes are broadly consistent, with blunt, softened terminals and minimal sharp detailing, creating a smooth, pillowy silhouette. Counters tend to be small relative to the overall mass, and joins are rounded, producing a compact, high-impact texture in text. The rhythm is steady and legible at display sizes, with a slightly bouncy, informal feel arising from the softened geometry and varied interior spacing across letters and numerals.
Well suited for bold headlines, posters, and social graphics where immediate impact is needed. Its friendly, rounded shapes also fit packaging, snack or confection branding, and kid-focused or lighthearted entertainment contexts. It works best when given ample size and spacing so the compact counters don’t fill in visually.
The overall tone is cheerful and approachable, with a cartoon-like warmth that feels inviting rather than formal. Its thick, rounded construction reads as playful and kid-friendly while still staying clear enough for attention-grabbing headlines.
Likely designed to deliver a soft, high-impact display voice that prioritizes friendliness and immediate readability over typographic neutrality. The rounded construction and dense color suggest an emphasis on personality and presence in titles and branding.
In the sample text, the dense blackness and tight counters make the font visually loud and best suited to short bursts of copy rather than long passages. Numerals match the same rounded, chunky construction, helping maintain a consistent voice across mixed text.