Sans Normal Pubor 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Dexa Round' by Artegra, 'Core Sans AR' by S-Core, and 'Breul Grotesk' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, stickers, playful, friendly, chunky, retro, bubbly, impact, approachability, playfulness, brand voice, display clarity, rounded, soft, compact, blunt, cartoonish.
A heavy, rounded sans with inflated, pillow-like strokes and smoothly blunted terminals throughout. Counters are compact and often small relative to the stroke mass, giving letters a dense, punchy presence. Curves dominate the construction, while joins are softened and corners are generously rounded, creating a cohesive, almost molded silhouette. The lowercase shows single-storey forms and simplified structures, and the numerals match with similarly rounded geometry and sturdy proportions.
This font is well-suited to display typography such as bold headlines, poster titles, and large callouts where its rounded mass and compact counters can stay clear. It can also work effectively for playful branding—logos, product packaging, children’s materials, and social graphics—where a friendly, chunky voice is desired.
The overall tone is cheerful and approachable, leaning toward a toy-like, comic friendliness rather than a technical or corporate feel. Its thick, soft shapes read as warm and informal, with a light retro flavor that suggests signage, packaging, and upbeat branding.
The design appears intended to deliver maximum visual impact with soft, rounded forms that remain readable and consistent across uppercase, lowercase, and figures. Its simplified shapes and heavy presence prioritize charm and immediacy over nuance, aiming for a fun, approachable display voice.
Because the interiors are tight and the strokes are broad, legibility holds best at display sizes where the counters and apertures have room to breathe. The texture of a line of text is very dark and uniform, producing strong impact and clear shapes even in short words and headlines.