Sans Faceted Astu 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'ATF Poster Gothic' by ATF Collection, 'Hockeynight Sans' by XTOPH, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, apparel, signage, athletic, industrial, assertive, retro, tough, impact, compactness, ruggedness, team style, octagonal, blocky, stencil-like, angular, compact.
A compact, heavy display sans built from sharp planar cuts and clipped corners, replacing curves with faceted, polygonal geometry. Strokes are consistently thick with minimal modulation, producing dense counters and sturdy, rectangular interior spaces. Proportions are condensed and vertically emphatic, with squared terminals, crisp diagonals, and a rhythm that feels mechanical and tightly set. Numerals follow the same octagonal logic, with the 0 and 8 formed as solid, beveled blocks that read strongly at large sizes.
Best suited for short, high-impact settings such as headlines, posters, packaging callouts, sports and team identities, apparel graphics, and bold wayfinding or labeling. It also works well for logotypes and badges where a compact, blocky silhouette and strong numeric presence are desirable.
The overall tone is forceful and no-nonsense, with a sporty, workmanlike attitude that recalls varsity marking, industrial labeling, and rugged signage. Its faceted construction adds a sharp, engineered edge, giving text a bold, attention-grabbing presence that feels confident and slightly retro.
The design appears intended to deliver maximum visual punch in a condensed footprint while maintaining a consistent, faceted construction across letters and figures. The clipped corners and planar edges suggest an aim toward rugged legibility and a distinctive, badge-like texture for display typography.
Because of the dense counters and tight fit, small sizes or long passages can feel heavy and compact; the design shines when given room to breathe. The uniform, angular construction helps maintain a consistent texture across mixed-case settings, and the straightforward forms keep the message direct and loud.