Sans Normal Donen 7 is a light, wide, low contrast, upright, normal x-height font visually similar to 'Cumhuriyet' by Fontuma (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, clean, modern, minimal, calm, functional, clarity, versatility, neutrality, modernity, legibility, open apertures, generous spacing, rounded terminals, geometric influence, airy.
A clean sans with gently rounded, circular-based curves and a consistent, even stroke. Proportions feel spacious, with broad letterforms and open internal counters that keep the texture light and airy. Stems stay straight and vertical, curves are smooth and continuous, and terminals are simple and unembellished, producing a crisp rhythm in both caps and lowercase. Numerals match the same restrained construction, with rounded forms and clear, uncomplicated shapes.
Works well for interface copy, dashboards, and product UI where clean shapes and open counters aid quick scanning. It also suits modern editorial layouts, straightforward brand systems, and signage or wayfinding that benefits from an uncluttered, contemporary sans.
The overall tone is contemporary and neutral, projecting clarity and restraint rather than personality-driven flair. Its smooth geometry and open shapes give it a friendly, approachable feel while remaining professional and utilitarian.
The design appears intended as a general-purpose sans focused on legibility and a modern, pared-back aesthetic. Its rounded, geometric influence and consistent stroke behavior suggest a goal of creating a versatile workhorse that stays clear at a range of sizes without drawing attention to itself.
In text, the face maintains a steady, low-noise color with ample whitespace around and within letters, supporting a clean page texture. The rounded bowls and simple joins keep the design cohesive across mixed-case settings and numerals.