Sans Normal Arlur 10 is a light, wide, low contrast, upright, normal x-height font.
Keywords: ui text, editorial, web content, signage, presentation, clean, modern, neutral, friendly, technical, legibility, versatility, modernity, clarity, simplicity, geometric, open apertures, rounded terminals, even color, airy spacing.
This sans serif shows a clean, geometric construction with smooth circular bowls and largely uniform stroke weight. Curves are generously rounded and transitions are calm, producing an even typographic color at text sizes. Counters are open and clear, with simple, unembellished joins and mostly straight-sided verticals. The lowercase forms keep a straightforward, contemporary skeleton, while the numerals and capitals maintain consistent proportions and a tidy rhythm across the set.
It suits interface and product typography where clarity and a steady rhythm matter, as well as web and editorial layouts that benefit from a clean, contemporary sans. The open forms and even stroke behavior make it a good choice for informational copy, navigation, labels, and straightforward display use such as headlines and presentation slides.
The overall tone is modern and neutral, with a mild friendliness coming from the rounded curves and open forms. It feels professional and unobtrusive rather than expressive, prioritizing clarity and a calm, contemporary voice. The wide, airy rhythm supports a confident, readable presence without feeling heavy or formal.
The design appears intended as a versatile, contemporary sans that emphasizes legibility through open counters, simple shapes, and consistent stroke behavior. Its restrained geometry and calm proportions suggest an aim for broad usability across text and display contexts while maintaining a clean, modern character.
Round letters like O, C, and G read as near-circular with smooth curvature, and many characters favor open apertures that help distinguish forms in continuous reading. The simple, single-storey lowercase shapes contribute to an approachable, contemporary feel, and the figures appear designed to sit comfortably alongside text rather than calling attention to themselves.