Sans Contrasted Masa 15 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, editorial, modernist, artful, stylized, quirky, distinctiveness, display impact, brandability, texture, cut-in terminals, ink-trap feel, notched, crisp, geometric.
A stylized sans with largely monolinear verticals and selective, high-impact cut-ins that create sharp interior notches and wedge-like counters. Many curves (C, G, O, S and related lowercase) show sculpted negative shapes, producing an ink-trap/engraved effect where strokes meet or turn. Proportions are on the broad side with open spacing and a steady upright stance; rounds are generously sized while diagonals and joins stay crisp and angular. The rhythm is consistent across the set, with the distinctive carved terminals repeating in letters and figures for a cohesive, display-forward texture.
Best suited to headlines, logotypes, and other short-to-medium display settings where the carved details can remain visible. It can work well for contemporary branding and packaging that wants a clean sans base with a memorable twist, and for editorial pull quotes or section headers where texture is desirable.
The overall tone feels modern and designed, with a slightly experimental edge. The cut-in details add a crafted, editorial character—clean and contemporary at a distance, but intriguingly idiosyncratic up close. It reads as confident and graphic rather than neutral.
The design appears intended to take a familiar sans skeleton and inject a distinctive signature through consistent internal cut-ins and sculpted counters. The goal seems to be a contemporary display face that stays readable while offering an immediately recognizable texture for branding and headline use.
The distinctive interior cutouts can visually fill in at small sizes, so the face benefits from enough size and contrast to let the notches read clearly. Round letters and numerals carry the strongest signature, and the repeated wedge/crescent forms create a recognizable pattern in words and headlines.