Sans Normal Abdef 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Linear Grotesk' by Designova and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: ui text, branding, headlines, editorial, presentations, modern, clean, neutral, efficient, technical, clarity, versatility, emphasis, modernization, readability, slanted, geometric, monoline, rounded, open apertures.
This is a slanted sans with a clean, monoline construction and broadly geometric proportions. Curves are smooth and fairly circular (notably in C/O/Q and the bowls of b/d/p), while straight strokes stay crisp with minimal modulation. Terminals are mostly plain and cut on a consistent angle, reinforcing the forward-leaning rhythm. Counters and apertures are open and uncluttered, and spacing reads even and controlled across letters and numerals, giving the design a tidy, contemporary texture in text.
It suits interface typography and product communication where a clean italic voice is needed without sacrificing readability. The consistent spacing and simple shapes also make it a solid choice for contemporary branding, short headlines, and editorial callouts where a modern slant adds motion and emphasis.
The overall tone is modern and matter-of-fact, with a brisk, forward-leaning energy. It feels practical and contemporary rather than expressive, projecting clarity and efficiency with a lightly technical edge.
The design appears intended as a versatile italic companion with a neutral, geometric foundation, balancing straightforward legibility with a subtle sense of speed and direction. Its restrained detailing suggests it was drawn to perform reliably across a wide range of everyday communication tasks.
Uppercase forms stay straightforward and geometric, while lowercase maintains simple, highly legible shapes with restrained detailing. Numerals are clear and familiar, matching the same slanted stance and uniform stroke behavior for consistent color in mixed text.