Sans Normal Arlur 13 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, wayfinding, editorial, packaging, clean, modern, neutral, friendly, utilitarian, versatility, legibility, modernity, clarity, rounded, geometric, open apertures, even rhythm, unmodulated.
A clean, geometric sans with largely circular bowls and smooth, continuous curves paired with straight-sided verticals. Strokes appear unmodulated and consistent, producing an even texture in text. The proportions feel balanced with a moderate x-height and generous counters; terminals are mostly straightforward and squared, keeping the forms crisp. The uppercase set reads orderly and architectural, while the lowercase maintains simple, single-storey shapes and clear joins, supporting a calm rhythm across words and lines.
Well-suited to interface and product text, signage and labeling, and general-purpose editorial settings where a steady, modern sans is needed. The clear, open forms also make it a solid choice for brand systems that want a straightforward contemporary tone across headings and supporting copy.
The overall tone is modern and neutral, with a mildly friendly character coming from the rounded construction and open counters. It feels practical and contemporary rather than expressive, aiming for clarity and restraint in everyday communication.
The design appears intended as a versatile geometric workhorse: simple construction, consistent stroke behavior, and restrained details that prioritize legibility and a contemporary, system-friendly look across sizes.
Round characters like O/o and 8 lean strongly circular, reinforcing the geometric voice, while letters with diagonals (K, V, W, X, Y) keep clean, sharp intersections that add structure. Spacing appears comfortable in the sample text, yielding a stable, readable grey without looking condensed or overly airy.