Sans Normal Arlur 3 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui, branding, signage, headlines, packaging, modern, clean, friendly, neutral, tech, versatility, clarity, contemporary, system use, brand neutrality, geometric, rounded, open apertures, monoline, crisp terminals.
A geometric sans with monoline strokes and rounded, near-circular bowls. Curves are smooth and consistent, while joins and terminals are crisp and clean, producing a tidy, contemporary rhythm. Uppercase forms are straightforward and evenly proportioned, with a simple, open “G” and a “Q” featuring a short diagonal tail. Lowercase maintains a plain, functional construction with single-storey “a” and “g,” open counters, and compact, legible shapes; numerals follow the same circular logic (notably the rounded 0 and 8) with clear, simple forms.
This font works well for UI and product typography where clarity and consistency are important, including navigation, labels, and dashboard-style layouts. Its clean geometry also suits branding, signage, and short-to-medium headlines, and it can carry general-purpose marketing copy when a modern, unobtrusive voice is desired.
The overall tone is modern and approachable, balancing a rational, engineered feel with soft roundness. It reads as neutral and dependable rather than expressive, making it suitable for interfaces and brand systems that want clarity without starkness.
The design appears intended as a versatile geometric sans that prioritizes clarity and a contemporary look. It aims to deliver a balanced, system-friendly texture with friendly round forms that remain disciplined in structure.
Spacing appears even and stable in text, supporting a smooth reading flow. Round characters carry much of the personality, while straight-sided letters keep the texture orderly; the result is a consistent, contemporary sans color across lines.