Slab Contrasted Ulze 7 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Elkdale' by Matteson Typographics (names referenced only for comparison).
Keywords: posters, headlines, signage, logos, packaging, western, circus, vintage, playful, rugged, poster style, heritage feel, attention grabbing, signage look, bracketed, notched, ink-trap-like, compact counters, high impact.
A heavy, display-oriented slab with pronounced bracketed serifs and distinctive inward notches that create small triangular bite-outs at joins and terminals. Strokes are robust with moderate contrast, and the letterforms are broad and blocky with squared shoulders and compact interior counters. The rhythm is punchy and irregular in a deliberate way, with strong horizontal slabs and carved details that read clearly at large sizes.
Best for short, high-impact settings such as posters, event titles, storefront signage, and branding marks where the notched slab character can be appreciated. It can also work for packaging and label-style designs that aim for a vintage or western display feel.
The overall tone is nostalgic and theatrical, evoking old posters, western signage, and fairground typography. Its chunky structure feels confident and rugged, while the carved notches add a playful, attention-grabbing character.
The design appears intended to deliver maximum presence with a recognizable, carved slab-seriffed silhouette, prioritizing personality and display impact over text neutrality. The repeated notches and strong serifs suggest an aim to mimic wood-type or poster-era sign lettering in a contemporary, consistent digital form.
In the sample text, the dense weight and tight counters make it best suited to headline sizes rather than long passages. The notched details remain a key identifying feature across caps and lowercase, giving the face a consistent, cut-out silhouette.