Slab Contrasted Vulo 1 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Clarendon BT' by Bitstream, 'Clarendon' and 'Clarendon LT' by Linotype, and 'Clarendon' and 'Clarendon No 1' by URW Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, logotypes, western, vintage, confident, friendly, punchy, impact, heritage, signlike, readability, bracketing, softened, chunky, rounded, sturdy.
A heavy, blocky serif with broad proportions and prominent slab terminals that are softly bracketed into the stems. Strokes show noticeable modulation, with strong verticals and slightly lighter horizontals, giving the face a lively, carved feel rather than a purely geometric build. Counters are generous for the weight, and curves are full and rounded, helping letters like C, O, and S stay open. The lowercase is robust and readable, with a single-storey a and g and a compact, sturdy rhythm that holds up at display sizes as well as in short text lines.
Best suited for bold headlines, posters, and packaging where impact and personality are needed. It also works well for signage and branding marks that benefit from a sturdy, heritage-leaning slab serif voice, and can handle short text blocks when generous size and spacing are available.
The overall tone is bold and personable, with a classic poster and storefront flavor. Its slab serifs and rounded joins evoke traditional signpainting and old-style print ephemera, reading as energetic and dependable rather than formal or delicate.
The design appears intended to deliver high-impact readability with a nostalgic, sign-inspired slab serif structure. By combining substantial serifs, rounded shaping, and clear counters, it aims to feel both assertive and approachable in display-driven typography.
Numerals are strong and attention-grabbing, with distinctive shapes (notably the curled 2 and the heavy, rounded 8) that reinforce the display character. The design keeps a consistent, weighty texture across uppercase, lowercase, and figures, producing a dense, emphatic color in paragraphs.