Sans Contrasted Gesu 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'ATC Duel' by Avondale Type Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, poster, friendly, retro, punchy, impact, approachability, display clarity, graphic punch, blocky, rounded, chunky, high impact, compact counters.
A heavy, blocky display sans with broad proportions and rounded geometry. Strokes are thick with subtle contrast, and terminals tend to be blunt, giving the forms a carved, cut-paper feel. Counters are compact and often rounded, while joins stay sturdy and simplified, emphasizing mass over finesse. Overall spacing reads open for such dense letterforms, keeping large text from clogging while maintaining a strong, unified silhouette.
Best suited to headlines, posters, signage, and logo or lockup work where large sizes can showcase its chunky contours. It also fits packaging, sports and event graphics, and punchy promotional layouts that need immediate impact and a friendly, robust voice.
The tone is loud and upbeat, with a confident, crowd-pleasing energy that feels at home in attention-grabbing contexts. Its rounded weight and simplified shapes add a friendly, approachable character, while the broad stance and dark color give it a bold, assertive presence.
The design appears intended to deliver maximum visual weight and readability at display sizes, pairing broad proportions with rounded, simplified details to keep the tone approachable. The slight contrast and sculpted feel add personality without sacrificing the strong, block-like presence.
In longer lines the dense black shapes create a strong texture, so it benefits from generous leading and short-to-medium line lengths. Numerals share the same chunky, rounded construction, supporting consistent headline and badge-like compositions.