Sans Normal Orbay 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Belle Sans' by Park Street Studio, 'NuOrder' by The Northern Block, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, straightforward, robust, clean, impact, clarity, contemporary, simplicity, efficiency, geometric, rounded, compact, blocky, crisp.
A sturdy sans with simple, geometric construction and broadly rounded bowls. Strokes are consistently heavy with minimal modulation, and terminals are mostly flat, creating a crisp, poster-ready texture. Counters are relatively tight and apertures tend toward closed, giving the face a compact, high-density feel. Uppercase forms are wide and stable, while lowercase shows single-storey "a" and "g" and a fairly upright, utilitarian rhythm; numerals are clear and sturdy, with curved figures leaning on circular shapes and straight cut-offs.
Best suited to headlines, branding, and other display contexts where strong presence and simple shapes are an advantage. It also works well for packaging, labels, and signage that benefit from compact, high-contrast-from-background letterforms.
The overall tone is modern and pragmatic with a friendly edge from the rounded curves. It reads as confident and dependable rather than delicate, projecting clarity and impact in a no-nonsense voice.
The design appears intended to deliver a clear, contemporary sans voice with maximum impact and minimal fuss. Its geometric curves and compact build aim for a consistent, confident texture that holds up in large sizes and dense typographic settings.
At text sizes the weight and compact counters produce a dark, even color, while at display sizes the geometric bowls and blunt terminals become a defining stylistic feature. The punctuation and spacing in the sample suggest a tight, efficient fit suited to short, emphatic lines.