Sans Normal Asran 24 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Chromatic Variable', 'Fold Grotesque', and 'Fold Grotesque Variable' by Colophon Foundry and 'Helixa' by Designova (names referenced only for comparison).
Keywords: ui text, web content, editorial, branding, signage, clean, neutral, modern, friendly, functional, versatility, clarity, neutrality, systematic design, geometric, rounded, monoline, open apertures, even rhythm.
A clean sans with largely geometric construction and smooth, rounded curves. Strokes appear monoline with minimal contrast and consistent terminals, producing an even, steady texture in text. Counters are open and circular in letters like C, O, and G, while straight-sided forms (E, F, H, N) keep a crisp, architectural feel. Proportions are balanced with a moderate x-height and comfortable spacing that stays readable from display sizes down into paragraph settings.
Well suited to interface typography, web and app content, and general-purpose editorial design where consistent readability is needed. Its clean outlines and steady spacing also make it a solid option for corporate branding systems and signage, especially when a modern but unobtrusive sans is desired.
The overall tone is neutral and contemporary, leaning friendly due to its rounded geometry and open forms. It avoids strong stylistic quirks, giving it a dependable, “everyday” voice suited to clarity over personality. The result feels modern and approachable rather than technical or ornate.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency. Its geometric underpinnings and restrained detailing suggest a focus on broad usability across both display and text contexts without introducing strong stylistic distractions.
In the sample text, the type maintains a smooth, regular rhythm across mixed case, with clear differentiation between round and straight forms. Numerals follow the same geometric logic, with rounded bowls and simple, unembellished shapes that integrate cleanly alongside letters.