Sans Superellipse Hulah 7 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Cimo', 'Sharp Grotesk Latin', and 'Sharp Grotesk Paneuropean' by Monotype; 'Beni' by Nois; 'Fixture' by Sudtipos; and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, signage, logos, packaging, bold, assertive, punchy, playful, poster-like, impact, economy, clarity, headline, blocky, compact, dense, blunt terminals, tight counters.
A compact, condensed sans with blocky proportions and rounded-rectangle (superellipse) curves throughout. Counters are tight and apertures tend toward closed, creating a dense texture and strong silhouette. Terminals are blunt and squared-off, with smooth corner rounding that keeps the weight feeling controlled rather than rough. The overall rhythm is consistent and vertical, emphasizing solidity and impact over delicacy.
Best suited for headlines, posters, signage, and packaging where a dense, high-impact voice is needed. It can work well for logos, sports or entertainment graphics, and promotional typography that benefits from compact width and bold shapes. For longer passages, it will be most comfortable in short bursts (subheads, labels, callouts) where the tight counters don’t overwhelm the page color.
This face projects a loud, punchy, no-nonsense tone with a slightly playful edge. Its heavy, compact presence feels assertive and attention-grabbing, suited to messages meant to land quickly and with confidence.
The design appears intended for maximum visual impact in limited horizontal space, prioritizing strong silhouettes and compact word shapes. The rounded-rectangle construction suggests a deliberate balance between industrial solidity and friendly softness, aiming for legibility at large sizes and strong branding presence.
The numerals match the overall chunky, compact construction, with enclosed forms and heavy vertical emphasis that keep figures visually stable in display settings. Round letters such as O/C/S read more like rounded rectangles than circles, reinforcing the geometric, superelliptical theme across the set.