Sans Normal Apbub 10 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Chronica Pro', 'Filson Pro', and 'Filson Soft' by Mostardesign; 'Causten' and 'Causten Round' by Trustha; and 'Inovasi' by XdCreative (names referenced only for comparison).
Keywords: ui text, signage, branding, editorial, packaging, modern, neutral, clean, friendly, utilitarian, legibility, versatility, modernity, clarity, consistency, geometric, rounded, open counters, even rhythm, flat terminals.
A clean sans with a geometric backbone and softly rounded bowls. Strokes are even and monolinear, with smooth joins and minimal modulation. Proportions are on the wide side, with generous apertures and open counters that keep letters airy and readable. Terminals are mostly flat and straightforward, and curves resolve into crisp horizontal and vertical cuts, giving the set a tidy, engineered finish.
This face suits interface typography, wayfinding, and general-purpose communication where a clean, contemporary sans is needed. Its wide proportions and open shapes also work well in branding, packaging, and editorial subheads where a steady, modern presence is preferred over high personality.
The overall tone is modern and neutral, with a calm, approachable friendliness coming from the rounded forms and open spacing. It feels practical rather than expressive, aiming for clarity and consistency across sizes and settings.
The design appears intended as a versatile, geometry-led sans that prioritizes clarity, even texture, and a contemporary feel. The rounded construction and open counters suggest an emphasis on legibility and a smooth reading rhythm across both display lines and everyday text.
Uppercase forms read simple and stable, while the lowercase maintains a contemporary, single-storey feel in key letters and keeps punctuation and numerals visually aligned with the same smooth, rounded construction. Numerals appear clear and contemporary, with rounded shapes and consistent stroke color that matches the text rhythm.