Sans Normal Arriw 3 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, branding, signage, headlines, presentations, neutral, modern, clean, technical, approachable, clarity, neutrality, versatility, modernity, consistency, geometric, open, even, crisp, rational.
A clean sans with geometric construction and broadly circular bowls, paired with straight-sided stems and smooth joins. Stroke weight stays even throughout, with rounded terminals and minimal modulation, giving the letters a stable, engineered feel. Proportions read on the wider side with generous interior counters; rounded forms like O and C are full and open, while diagonals (A, V, W, X) are crisp and consistent. The lowercase shows simple, single-storey forms and a straightforward rhythm that keeps word shapes calm and regular.
This style works well for interface and product text where a neutral, consistent texture is desired, and it scales comfortably into headings thanks to its open counters and sturdy shapes. It also suits signage and wayfinding, as well as contemporary branding systems that need a clear sans with a gentle, rounded flavor.
The overall tone is contemporary and matter-of-fact, balancing a neutral voice with a friendly softness from the rounded curves. It feels practical and system-like rather than expressive, with a calm clarity that suits informational settings.
The design intent appears to be a modern, general-purpose sans that prioritizes clarity and consistency through geometric forms and even strokes. It aims to provide a dependable, contemporary voice that stays unobtrusive while remaining approachable.
Spacing appears even and unforced, and the punctuation and numerals follow the same geometric logic, keeping texture consistent in running text. Round characters maintain smooth curvature, while straight strokes keep edges sharp, producing a tidy, readable typographic color.