Slab Square Nadim 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Grimmig' by Schriftlabor and 'Landa' by Sudtipos (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, branding, playful, retro, boisterous, folksy, posterish, attention-grabbing, vintage feel, friendly tone, informal charm, chunky, blocky, bracketed, rounded, compact.
A heavy, chunky slab-serif with compact proportions and a lively, slightly irregular rhythm. Strokes are thick and confident with gently rounded corners and subtly flared joins, producing soft, bracket-like connections into the serifs rather than sharp mechanical cuts. Counters are relatively small and the overall color is dense, while letterforms show mild, intentional asymmetries and varied shaping that keep repeated forms from feeling rigid. Numerals and capitals maintain the same sturdy weight and presence, reading clearly at display sizes.
Best suited to display settings such as posters, headlines, packaging, and signage where its dense weight and characterful slabs can command attention. It can also work for branding marks and short promotional copy, especially when a retro, upbeat feel is desired.
The tone is exuberant and approachable, evoking vintage print and hand-set poster lettering rather than corporate modernism. Its bold mass and quirky energy give it a humorous, friendly voice that feels at home in playful or nostalgic contexts.
The design appears intended to deliver maximum impact with a sturdy slab foundation, while introducing subtle irregularities to feel warm and informal. It prioritizes bold readability and personality over neutrality, aiming for an expressive, print-inspired voice.
Spacing appears fairly tight in text, contributing to a strong, compact texture. The design’s softened geometry and slight wobble add personality, while the prominent slabs provide stability and strong word-shape recognition in short lines.