Sans Normal Megum 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Realist Clostan' by Propertype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, energetic, bold, playful, retro, impact, motion, branding, attention, display, slanted, oblique, compact counters, rounded terminals, punchy.
A heavy, slanted sans with rounded bowls and blunt, softly curved terminals. Letterforms are built from broad, confident strokes with noticeable ink-trap-like notches and cut-ins at joins and inside corners, creating a distinctive chiseled rhythm. Counters are relatively tight for the weight, and curves (O, C, G, S) read as robust ellipses rather than delicate circles. The overall texture is dense and high-impact, with a forward-leaning stance and subtly dynamic shaping across glyphs.
Best suited for headlines, posters, and large-format typography where its mass and cut-in detailing can be appreciated. It can work well for sports or action-oriented branding, product packaging, and logo wordmarks that need a bold, energetic voice. For longer passages, it will be more effective in short bursts such as callouts, labels, and punchy subheads.
The font conveys speed and impact, with a spirited, athletic tone. Its chunky curves and angular cut-ins add a playful aggressiveness that feels suited to bold statements and attention-grabbing display work. The slant adds momentum, giving headlines a sense of motion and urgency.
The design appears intended as a high-impact display sans that combines rounded, friendly geometry with aggressive notches and a strong forward slant to suggest motion. The consistent heaviness and compact counters point to use in branding and promotional contexts where immediate visual presence is the priority.
Several letters show characteristic corner scoops and notched transitions (notably in B, R, S, and the lowercase), which help differentiate shapes at large sizes and create a branded, custom-cut feel. Numerals follow the same robust, rounded construction and maintain consistent weight and slant, supporting cohesive headline setting.