Sans Normal Medir 6 is a very bold, wide, medium contrast, italic, normal x-height font.
Keywords: sports branding, headlines, posters, packaging, merchandise, sporty, retro, punchy, playful, energetic, impact, motion, display, branding, attention, slanted, chunky, rounded, compact, soft corners.
A heavy, slanted sans with broad, rounded forms and a compact internal space that keeps counters tight at display sizes. Strokes are weighty and fairly consistent, with subtle modulation and softened corners that give the shapes a slightly rubbery, cut-from-black feel. The construction favors bold geometric curves (notably in O/C/G and the numerals), paired with brisk, forward-leaning terminals and angled joins that emphasize motion. Spacing reads on the tight side in text samples, creating dense word shapes and strong horizontal rhythm.
Best suited to short, high-impact settings such as sports identity work, event posters, loud headlines, packaging callouts, and merchandise graphics where bold silhouettes and motion cues help text read quickly. It can also work for short bursts of copy in ads or social graphics, while longer passages may feel dense due to the tight counters and compact spacing.
The overall tone is fast, assertive, and upbeat—suggesting sports graphics, arcade-era nostalgia, and high-impact promotional typography. Its forward slant and chunky silhouettes feel energetic and a bit cheeky rather than formal, delivering a confident, attention-grabbing voice.
The design appears intended to deliver maximum visual impact with a forward-driving, sporty slant and rounded, friendly geometry. It prioritizes bold presence and recognizable word shapes over delicate detail, aiming for confident display typography that feels dynamic and approachable.
Lowercase forms maintain clear differentiation despite the heavy weight, with simple, sturdy bowls and short, sturdy extenders. Numerals are bold and rounded, matching the letterforms closely, and the italic angle is consistent across the set, reinforcing a cohesive sense of speed.