Sans Normal Nirol 10 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Core Sans N SC' and 'Core Sans NR' by S-Core, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, direct, punchy, impact, clarity, modern branding, approachability, solidity, blocky, rounded, geometric, high-impact, compact.
This is a heavy, rounded sans with broad, even strokes and smooth, geometric curves. The lowercase is built around a large x-height with compact ascenders and descenders, producing dense, efficient word shapes. Counters are relatively small and the joins are clean, with minimal stroke modulation and a sturdy, uniform rhythm. Terminals are mostly straight-cut, and bowls (like in o, e, p) read as near-circular forms, giving the design a cohesive, contemporary texture across letters and figures.
It performs best in large sizes where its compact counters and heavy strokes can read cleanly—headlines, poster typography, packaging, and bold brand marks. It can also work for short UI labels or signage when high visual presence is needed, though longer passages will appear quite dense due to the strong typographic color.
The overall tone is assertive and approachable: it feels energetic, contemporary, and straightforward without becoming aggressive. Its chunky presence and rounded geometry suggest a friendly modernity suited to attention-grabbing messaging and bold brand voices.
The design appears intended as a modern, high-impact sans that stays friendly through rounded construction while prioritizing solidity and immediate legibility. Its proportions and consistent geometry suggest a focus on bold display use and strong brand recognition.
In the sample text, the strong weight and tight internal spaces create a dark typographic color, especially in longer paragraphs. The numerals match the letters in heft and simplicity, reinforcing a consistent, no-nonsense look for mixed text-and-number settings.