Sans Normal Amriv 8 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Halifax' by Hoftype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, ui labels, modern, friendly, confident, pragmatic, clean, clarity, impact, versatility, neutrality, geometric, rounded, compact, open counters, high legibility.
A sturdy sans with broad, rounded curves and compact, even proportions. Strokes are uniform and solid, with smooth terminals and minimal modulation, giving the outlines a calm, engineered feel. Round letters like O/C/G are close to circular with generous internal space, while straight-sided forms (E, H, N) keep a crisp, rectangular rhythm. Lowercase shapes are straightforward and readable, with a single-storey a and g and a modestly curved descender on y; figures are clear and well-balanced, with open forms on 6/9 and a simple, upright 1.
Well-suited for headlines, posters, and brand marks that need a clear, contemporary voice. Its sturdy shapes and open counters also work well for UI labels, navigation, and signage where quick recognition matters. In longer settings it will read cleanly, though its strong weight will naturally create a darker text color.
The overall tone is modern and approachable, pairing a friendly roundness with a confident, no-nonsense presence. It feels contemporary and utilitarian rather than decorative, with a steady rhythm that reads as trustworthy and direct.
Likely designed as a versatile, geometric-leaning sans that prioritizes clarity and impact. The simplified lowercase forms and consistent stroke treatment suggest an emphasis on dependable readability across display and practical communication contexts.
Capitals carry a slightly more geometric, signage-like firmness, while the lowercase softens the texture with rounder joins and open counters. The design maintains consistent spacing and stroke weight, producing a stable, high-contrast-on-page block that holds up well at larger sizes.