Sans Normal Negot 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Miura' by DSType, 'Commuters Sans' by Dharma Type, 'Vito' by Dots&Stripes Type, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, logotypes, packaging, bold, friendly, playful, retro, chunky, impact, approachability, display clarity, retro flavor, brand emphasis, rounded, geometric, heavy, soft corners, compact counters.
A heavy, rounded sans with broad proportions and a clean, geometric construction. Strokes are monolinear and dense, with soft outer curves and squarish internal cut-ins that create compact counters. The uppercase is blocky and stable, while the lowercase stays simple and utilitarian, with single-storey forms and minimal modulation. Numerals follow the same chunky, rounded logic, producing strong, even color and a tight, punchy silhouette at display sizes.
Best suited to short, high-impact settings such as headlines, posters, titles, and bold brand marks where its dense, rounded shapes can carry presence. It also works well on packaging and signage that benefits from friendly clarity at larger sizes. For longer passages, it will read most comfortably with generous spacing and ample size.
The overall tone is confident and approachable, with a cheerful, slightly retro feel. Its chunky shapes and rounded terminals read as friendly and informal, while the consistent geometry keeps it orderly rather than quirky. The result feels energetic and bold without looking aggressive.
The design appears intended to deliver maximum visual weight with a warm, approachable character, combining geometric structure with softened curves. It aims for clear, modern display utility while nodding to retro, chunky sans aesthetics that emphasize impact and personality.
Counters in letters like B, 8, and 9 appear relatively small compared to the stroke mass, which increases impact but can reduce openness in longer text. The forms show a mix of circular bowls and straight-sided joins, giving a subtly techy, cut-out character in places. Diagonals (A, V, W, X) are thick and prominent, supporting strong headline presence.