Serif Contrasted Upmy 10 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, fashion, luxury branding, posters, luxury, dramatic, classic, display elegance, premium tone, editorial impact, typographic drama, hairline serifs, vertical stress, sharp terminals, crisp joins, high refinement.
A refined serif with pronounced thick–thin modulation and a strong vertical axis, pairing sculpted bowls with extremely fine hairlines. Serifs are sharp and delicate, reading as hairline slabs with minimal bracketing, while curves transition into strokes with crisp, controlled joins. Proportions are on the wider side with generous counters and a steady, formal rhythm; capitals feel stately and open, and the lowercase maintains a measured, bookish texture. Numerals and punctuation inherit the same high-contrast logic, with elegant thin horizontals and confident vertical stems.
Best suited to headlines, deck copy, and large-format typography where its hairline detailing and contrast can be appreciated. It works especially well for editorial layouts, fashion and beauty branding, premium packaging, and posters that benefit from a crisp, upscale voice.
The overall tone is poised and high-end, projecting an editorial, fashion-forward sensibility with a distinctly classical foundation. Its dramatic contrast and razor-fine detailing create a sense of luxury and precision, lending gravitas to headlines while staying clean and contemporary.
The design appears intended as a high-contrast display serif that balances classical elegance with contemporary sharpness. It aims to deliver strong typographic drama and a premium feel through wide proportions, clean vertical emphasis, and meticulously thin finishing strokes.
In display sizes the hairlines and needle-like serifs become a key stylistic feature, creating sparkle and sharp definition. The letterforms emphasize smooth, rounded bowls (notably in o/e) and crisp diagonals (v/w/x), producing a polished, modern-didone-like presence without feeling overly ornamental.