Sans Normal Deden 7 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Caros' and 'Caros Soft' by cretype (names referenced only for comparison).
Keywords: ui text, body text, editorial, product design, signage, clean, modern, neutral, friendly, precise, legibility, versatility, clarity, neutrality, monoline, rounded, open apertures, even rhythm, crisp terminals.
A clean, monoline sans with round, smoothly drawn curves and largely uniform stroke weight. Proportions feel balanced and contemporary, with generous counters and open apertures that keep letterforms clear at text sizes. Terminals are crisp and straightforward, and the overall spacing reads even and controlled, producing a steady typographic rhythm across mixed case and numerals.
This font suits interface copy, product and brand systems, and general-purpose editorial typography where a clean, modern sans is needed. Its open forms and even rhythm also make it a solid choice for labels, short captions, and clear, information-forward signage.
The tone is neutral and modern, with a gentle friendliness coming from the rounded geometry and open forms. It feels practical and unobtrusive rather than expressive, aiming for clarity and ease of reading.
The design intention appears to be a versatile, contemporary sans that prioritizes neutrality, consistency, and legibility. Its rounded construction and controlled spacing suggest it is meant to perform reliably across a wide range of everyday typographic contexts without drawing attention to itself.
Circular characters (like O and 0) read as smooth and consistent, while diagonals and joins remain clean and restrained, supporting a tidy overall texture. The figures appear simple and legible, matching the same geometric, even-handed construction as the letters.