Sans Normal Omkeh 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'Halenoir' by Ckhans Fonts, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, straightforward, sturdy, impact, clarity, modernity, utility, versatility, geometric, rounded, open counters, high legibility, compact joins.
A heavy, geometric sans with clean, uniform stroke widths and broadly rounded curves. The design uses simple, stable construction with squared terminals and smooth circular bowls, producing open counters and clear internal spacing. Proportions are generous and slightly expansive, with sturdy verticals, uncomplicated diagonals, and a consistent rhythm across uppercase, lowercase, and numerals.
Best suited to headlines and display settings where strong typographic presence is needed, such as posters, branding systems, packaging, and wayfinding/signage. It can also work for short UI labels or callouts when a bold, highly legible sans is required, though extended body text may feel dense due to the heavy weight.
The overall tone is confident and direct, with a contemporary, no-nonsense feel. Rounded forms add a friendly softness, while the weight and clarity keep it assertive and highly readable, making it feel dependable rather than decorative.
The font appears designed to deliver a robust, contemporary sans voice with high legibility and a straightforward, geometric character. Its simplified shapes and consistent stroke treatment prioritize clarity and impact, aiming for a versatile, modern workhorse for prominent text.
Distinctive features include single-storey forms for the lowercase a and g, a compact, utilitarian t, and numerals that read clearly at a glance. The lowercase shows simple, modern shapes with minimal modulation, and punctuation and spacing in the sample text suggest a pragmatic, workhorse personality suited to strong typographic color.