Sans Normal Maram 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Gltp Starion' by Glowtype, 'Arlen' by Groteskly Yours, 'Murs Gothic' by Kobuzan, 'Huben' by Minor Praxis, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, branding, bold, loud, sporty, retro, friendly, maximum impact, brand presence, display readability, retro sports, rounded, blocky, soft corners, high impact, compact counters.
A heavy, wide sans with rounded-rectangle construction and softened corners. Strokes are uniformly thick with moderate shaping in curves, producing squat bowls and compact counters in letters like B, D, O, and P. Terminals are clean and blunt, and joins are sturdy, giving the alphabet a solid, poster-like rhythm. Figures follow the same chunky logic, with simplified shapes and broad horizontal weight that stays consistent across the set.
Best suited to headlines, posters, and signage where maximum visibility is needed, as well as branding and packaging that benefits from a bold, friendly presence. It can work for short bursts of text in large sizes, but the compact interior spaces suggest avoiding very small settings or overly long passages.
The tone is confident and attention-grabbing, with a friendly, approachable heft rather than a sharp or technical feel. Its wide stance and rounded geometry evoke sporty, retro display lettering suited to bold statements and energetic branding.
The design appears intended to deliver high-impact display typography with a rounded, approachable voice. Its wide proportions and simplified, sturdy forms prioritize instant recognition and strong visual weight for marketing and editorial emphasis.
Round letters are slightly squared off, creating a “softened block” silhouette, while diagonals (V, W, X, Y) keep broad, stable angles that read strongly at distance. The overall color on the page is dense and even, favoring impact over delicate detail.