Sans Normal Otgis 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Jano Round' and 'Jano Sans Pro' by Craceltype; 'FS Elliot', 'FS Elliot Paneuropean', and 'FS Hackney' by Fontsmith; 'Core Gothic N' by S-Core; and 'Allumi Std' by Typofonderie (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, modern, friendly, confident, clean, approachable, clarity, impact, versatility, approachability, rounded, geometric, open, solid, even.
A sturdy sans with broad proportions and generous set-widths, built from simple geometric strokes and smoothly rounded curves. Stems and bowls are consistently heavy with minimal modulation, producing an even, low-detail texture. Counters are open and circular, terminals are clean and mostly blunt, and the overall rhythm feels steady rather than delicate. The lowercase shows a single-storey a and g, with straightforward, compact joins and a slightly soft, rounded finish across forms.
Best suited to display roles where bold, simple forms need to read quickly: headlines, posters, signage, brand marks, and packaging. Its broad shapes and open counters also help short-to-medium text blocks stay legible at larger sizes, especially in marketing and UI callouts.
The tone is contemporary and approachable, balancing a friendly roundness with confident weight. It reads as practical and direct, with enough warmth to feel inviting rather than strictly technical.
The design appears intended as a versatile, modern workhorse sans that emphasizes clarity and impact. Its rounded geometry and uncomplicated construction suggest a focus on friendly branding and high-visibility communication rather than delicate editorial nuance.
In text, the large, solid shapes create strong color and clear word silhouettes, especially in headlines. The numerals are similarly robust and simple, matching the letterforms’ rounded geometry and maintaining a consistent visual density.