Sans Normal Negum 2 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'AG Book W1G' by Berthold and 'Horas' by Yukita Creative (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, confident, modern, assertive, impact, clarity, legibility, simplicity, modernity, chunky, geometric, rounded, blocky, high-impact.
A chunky, geometric sans with broad proportions and smooth, rounded curves. Strokes are consistently thick with minimal modulation, producing sturdy silhouettes and generous interior counters. The lowercase shows a high x-height, compact ascenders/descenders, and simple, single-storey constructions (notably the a and g), while the overall spacing and rhythm favor strong word shapes and even color in text.
Well suited to headlines, branding, packaging, and campaign graphics where strong emphasis and immediate legibility are important. It performs especially well in large sizes for signage, titles, and UI hero text, and can also work for short paragraphs, captions, or callouts when a bold, friendly tone is desired.
This typeface feels confident and extroverted, with a friendly but no-nonsense voice. Its heavy, open forms read as modern and approachable, projecting clarity and certainty rather than delicacy or tradition. The tone suits messages that want to sound straightforward, energetic, and highly legible at a glance.
The design appears intended to deliver maximum presence and readability with uncomplicated, geometric letterforms. Its high x-height and open counters prioritize quick recognition, while the broad proportions and sturdy curves create a distinctive, poster-ready voice that still holds together in shorter text runs.
Round characters like O and Q are notably full and open, and punctuation such as the colon reads cleanly at size. Numerals are robust and simple, matching the overall geometric rhythm and maintaining strong clarity in display settings.