Sans Normal Numiy 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Humant' and 'Mozaic' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, playful, approachable, high impact, approachability, brand voice, clarity, rounded, geometric, soft, chunky, clean.
A heavy, rounded sans with broad proportions and smooth, geometric curves. Strokes are consistently thick with minimal modulation, and terminals are mostly blunt or gently rounded, creating a solid, compact texture. Counters are generous and open in letters like O, P, and e, while forms such as a and g read as single-storey shapes with simple, sturdy construction. The overall rhythm is even and blocky, with clear silhouettes and a strong baseline presence.
Best suited to display settings where strong presence and quick recognition matter, such as headlines, posters, packaging, and brand marks. The wide, rounded shapes also work well for short UI labels or signage when a friendly, high-impact look is desired. For longer passages, it is most effective in larger sizes where the open counters and simple forms can breathe.
The font projects a friendly, upbeat tone while still feeling assertive and direct. Its soft geometry and chunky weight give it a contemporary, approachable character that leans playful rather than formal. It reads as bold and confident without becoming aggressive, making it well-suited to energetic, audience-facing messaging.
The design appears intended to deliver maximum visual impact with an approachable, geometric friendliness. It emphasizes bold silhouettes, open counters, and uncomplicated letterforms to stay legible at a glance while maintaining a warm, contemporary tone.
The numerals match the letters in mass and simplicity, with straightforward shapes that prioritize impact over delicacy. Diagonals in characters like K, V, W, X, and Y are robust and stable, and the punctuation in the sample text holds up at large sizes with the same sturdy, rounded voice.