Sans Normal Murin 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Croma Sans' and 'Galvani' by Hoftype, 'Telder HT Pro' by Huerta Tipográfica, 'MC Maxes' by Maulana Creative, 'Mundo Sans' by Monotype, and 'Multi' by Type-Ø-Tones (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, logotypes, playful, friendly, chunky, retro, bold, attention-grabbing, friendly tone, display impact, retro flavor, soft corners, bulbous, bouncy, compact counters, heavy terminals.
This typeface has a heavy, chunky build with broad proportions and generously rounded curves. Strokes are thick and mostly uniform, with soft, slightly organic shaping that creates a gentle wobble in verticals and subtle flare in some terminals. Counters are relatively small for the weight, and the joins and shoulders stay smooth and inflated rather than sharp. Overall spacing feels open enough for display use, while the letterforms maintain a consistent, cohesive rhythm across caps, lowercase, and numerals.
Best suited for headlines, posters, packaging, and brand moments where strong presence and warmth are needed. It also works well for playful logotypes and short, high-impact messaging, especially in contexts aimed at a casual or family-friendly tone. For extended text, larger sizes and generous leading help preserve clarity due to the compact counters.
The overall tone is approachable and energetic, with a cheerful, slightly retro personality. Its soft, inflated shapes read as friendly and informal, leaning toward a fun “poster” voice rather than a restrained corporate feel. The bold massing gives it confidence and impact without turning aggressive.
The design appears intended to deliver maximum visual impact with a friendly, rounded voice. It prioritizes bold silhouettes and smooth curves to create a compact, attention-grabbing texture that feels contemporary yet reminiscent of classic display sans styles.
Distinctive features include very round bowls (notably in O/Q/0/8), a single-storey lowercase a, and a compact, heavy lowercase structure that keeps word shapes dense and punchy. Numerals are stout and clear, matching the rounded, weighty texture of the alphabet. The heavy fill and tight counters suggest it will perform best at larger sizes where interior spaces stay open.