Sans Normal Okkum 4 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Neosande' and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, ui labels, modern, confident, clean, friendly, utilitarian, clarity, impact, approachability, versatility, geometric, rounded, monoline, open counters, generous apertures.
A heavy, monoline sans with broad proportions and smoothly rounded curves. Letterforms show geometric construction with open counters and generous apertures, producing an even, steady rhythm in words. Terminals are clean and mostly horizontal or vertical, and curves transition smoothly into straight stems without visible contrast. The lowercase is straightforward and highly legible, with single-story forms where expected (notably the a and g), and figures are simple, sturdy, and evenly weighted.
Well-suited to headlines, posters, and branding where a clear, contemporary sans is needed with strong presence. The open forms and steady rhythm also make it practical for signage and short UI labels, especially where quick recognition matters.
The overall tone is modern and confident, with a friendly, approachable clarity. Its wide stance and consistent strokes give it an assertive presence without feeling sharp or technical, making it read as contemporary and dependable.
The design appears intended as a robust, geometric-leaning sans optimized for clarity and impact. It aims to balance a strong, attention-getting texture with approachable, rounded forms that stay readable in both single words and longer lines of display text.
At text sizes the spacing appears comfortable and the shapes remain distinct, while in larger settings the broad curves and wide set create a bold, poster-like voice. Round letters (O, C, G, Q) feel especially smooth and stable, and diagonals (V, W, X, Y) keep a solid, blocky feel consistent with the weight.