Slab Contrasted Ugru 6 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Alda' by Emigre, 'FF Kievit Slab' by FontFont, 'Rooney' by Jan Fromm, 'Artigo' by Nova Type Foundry, and 'Dolly Pro' by Underware (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, western, retro, assertive, industrial, sporty, impact, retro signage, brand presence, headline clarity, poster style, bracketed, blocky, chunky, arched, ink-trap.
A heavy, slab-serif display face with broad proportions and a sturdy, compressed rhythm of thick stems and prominent slabs. The serifs read as blunt and strongly bracketed, with subtly carved joins and occasional triangular notches that give a cut-in, poster-like finish. Bowls and counters are generous and rounded, while terminals stay firm and squared, producing a clear, high-impact silhouette in both upper- and lowercase. Numerals match the weight and stance, with the same robust slabs and compact interior shapes for consistent color across lines.
Best suited to headlines, posters, signage, and packaging where a strong slab-serif presence is needed. It also works well for badges, team or event branding, and logo wordmarks that benefit from wide, sturdy letterforms and a vintage display character.
The tone is confident and attention-grabbing, with a vintage, workmanlike flavor that can lean western or carnival depending on context. Its chunky slabs and slightly “carved” detailing add personality without feeling ornamental, giving it a bold, no-nonsense voice suited to headline messaging.
The font appears designed to deliver maximum impact with a friendly-but-tough slab-serif structure, combining rounded counters with blocky, bracketed serifs for a classic display look. The carved details suggest an intention to evoke traditional printed ephemera and bold signage while keeping letterforms legible and cohesive in all-caps and mixed-case settings.
The design favors strong word shapes and dense typographic color; in longer settings it reads best with comfortable line spacing to avoid dark bands. Angular cut-ins at some joins and corners create a subtly tactile, printed feel that helps the letters stay distinct at large sizes.