Sans Normal Pabub 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Hurme Geometric Sans No. 3' by Hurme, 'Duplet Open' by Indian Type Foundry, 'Manifestor' by Stawix, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social graphics, friendly, confident, modern, approachable, punchy, high impact, friendly modernity, brand voice, display clarity, geometric warmth, rounded, soft corners, geometric, sturdy, blocky.
A heavy, rounded sans with broad proportions and compact apertures that create a dense, assertive texture. Strokes are uniform with minimal modulation, and curves are built from clean circular and elliptical forms, giving counters a smooth, engineered feel. Terminals are generally blunt and softly rounded, and joins stay sturdy, producing a stable silhouette at large sizes. Overall spacing reads tight-to-moderate in the sample text, reinforcing a solid, headline-forward rhythm.
Best suited for display use where thickness and rounded forms can carry personality—headlines, posters, packaging, and brand wordmarks. It also works well for social media graphics and short UI callouts where a friendly, high-impact voice is needed. For longer passages, the dense counters and heavy texture suggest using generous size and line spacing.
The font conveys an upbeat, friendly confidence—more playful than austere, yet still firmly contemporary. Its rounded geometry and substantial weight feel welcoming and dependable, with a slightly toy-like softness that keeps it from reading as overly corporate. The tone suits bold statements that want to feel accessible rather than aggressive.
The design appears intended to deliver a modern, geometric sans with softened edges and strong presence, balancing clarity with a friendly, approachable character. Its broad forms and consistent stroke weight suggest a focus on high-impact messaging and brandable shapes that remain cohesive across letters and numerals.
Round letters like O/C/G stay very circular, while diagonals in forms like K/V/W/X appear firm and compact, adding visual heft. The lowercase shows simple, single-storey forms (notably a and g), contributing to an informal, contemporary voice. Numerals are similarly rounded and robust, designed to match the heavy texture of the letters.