Slab Square Hawo 2 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: posters, headlines, sports, signage, branding, industrial, athletic, western, retro, sturdy, impact, nostalgia, solidity, brand mark, octagonal, blocky, notched, slabbed, compact counters.
A heavy, block-built slab design with squared silhouettes and clipped, chamfered corners that create an octagonal rhythm across stems, bowls, and terminals. Strokes are consistently thick with minimal modulation, and many joins are reinforced by short slab-like feet and bracketless, flat-ended serifs. Counters tend toward squarish forms (notably in O, D, B, 0, 8), and several characters feature distinctive notches and cut-ins that add a stenciled, machined feel. Spacing reads robust and headline-oriented, with strong horizontal emphasis and tight interior apertures at smaller sizes.
Best suited for display settings such as posters, headlines, packaging titles, badges, and logo wordmarks where a bold, durable presence is needed. It can also work for short blocks of text in larger sizes, especially in themed applications like athletic identities, industrial labels, or retro-inspired signage.
The overall tone is tough, utilitarian, and nostalgic—evoking workshop signage, sports lettering, and Old West posters without becoming overly ornamental. Its angular cuts and dense color give it a confident, no-nonsense voice suited to attention-grabbing statements.
The design appears intended to deliver maximum visual strength and instant legibility through squared construction, heavy slabs, and repeated chamfer motifs, producing a consistent, emblematic look across letters and numbers.
Numerals match the cap weight and geometry closely, keeping a consistent, sign-like texture. The lowercase remains sturdy and compact, with simplified shapes that prioritize impact over delicacy, and the full set maintains a coherent system of chamfers and squared terminals.