Sans Faceted Asva 10 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'ITC Machine' by ITC, 'PODIUM Sharp' and 'PODIUM Soft' by Machalski, and 'Drone Ranger Pro' by Vintage Type Company (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, apparel, athletic, industrial, commanding, retro, poster-like, impact, compactness, toughness, geometric styling, headline focus, octagonal, blocky, chiseled, condensed, stencil-like.
A heavy, compact display sans built from straight strokes and clipped corners, replacing curves with angled facets. Counters and joins form squared, octagonal shapes, creating a rigid, machined rhythm across letters and numerals. Strokes are uniform and dense, with tight internal spaces that emphasize solidity; the lowercase largely mirrors the uppercase’s block construction for a consistent, utilitarian texture. Figures are similarly faceted and robust, matching the alphabet’s angular geometry.
Best used for short, high-impact text such as headlines, posters, sports or team-style branding, apparel graphics, and bold packaging. It also works well for labels, badges, and signage where a compact, tough-looking wordmark is desired.
The overall tone is bold and assertive, with a sporty, workmanlike energy. Its sharp cuts and hard edges suggest toughness and efficiency, reading as retro-industrial and suitable for attention-grabbing statements.
The design appears intended to deliver maximum visual punch in a condensed space, using faceted construction to create a hard-edged, industrial/sport aesthetic. Its consistent, planar geometry prioritizes strong silhouettes and a disciplined, blocky texture over softness or nuance.
The faceting produces crisp silhouettes and a strong vertical cadence, while the narrow forms pack words into a compact footprint. Small apertures and tight counters can darken quickly in longer lines, reinforcing its display-first personality.