Sans Superellipse Hiray 7 is a very bold, very narrow, low contrast, upright, tall x-height font visually similar to 'Tungsten' by Hoefler & Co., 'Pramukh Devanagari' by Indian Type Foundry, 'Sharp Grotesk Latin' and 'Sharp Grotesk Paneuropean' by Monotype, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: posters, headlines, branding, sports, packaging, industrial, poster, authoritative, compressed, impact, space saving, bold display, modern utility, condensed, blocky, geometric, rectilinear, squared rounds.
A dense, condensed sans with heavy, monoline strokes and a strongly vertical stance. Letterforms are built from rounded-rectangle geometry: broad, flat terminals, tight counters, and squared curves that read as softened corners rather than true circles. Curves in C/G/O/Q and the bowls of B/P/R stay compact and rectangular, while the joins and shoulders are blunt and forceful. The lowercase maintains a tall, utilitarian structure with minimal modulation and short, squared details, producing a tight rhythm and strong dark color in lines of text.
Best suited for large-scale applications such as posters, splash headlines, sports graphics, packaging, and bold brand marks where space is limited but presence is required. It can also work for short subheads or labels, especially when high contrast against the background is available.
The overall tone is bold and no-nonsense, with an industrial, poster-ready presence. Its compressed proportions and blocky rounded forms evoke sports titling, headlines, and punchy display typography where impact matters more than delicacy.
The design appears intended to deliver maximum impact in a condensed footprint, using rounded-rectilinear construction to create a modern, industrial voice that holds up in bold display settings.
The narrow set width and tight internal shapes make counters close up quickly at smaller sizes, but the sturdy construction keeps silhouettes readable at large scale. Numerals match the same compressed, squared-round language, supporting consistent, emphatic figure styling in titles and graphics.