Sans Normal Myriz 10 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Franklin Gothic' and 'ITC Franklin' by ITC, 'Murs Gothic' by Kobuzan, 'Plymouth Serial' by SoftMaker, and 'TS Franklin Gothic' and 'TS Plymouth' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, punchy, friendly, assertive, sporty, retro, attention, legibility, impact, approachability, rounded, blocky, compact, high impact, clean.
A heavy, geometric sans with broad proportions and generously rounded curves. Strokes are thick and even with smooth transitions, producing sturdy counters and a compact, high-ink silhouette. Terminals are mostly blunt and clean, with softened corners that keep the forms approachable rather than sharp. The lowercase shows simple, robust construction with a single-storey “a” and “g,” while the numerals are wide and dense, designed to hold their shape at large sizes.
Best suited to headlines and short statements where maximum impact is needed—posters, campaign graphics, sports and event promotion, bold branding, and packaging. It can work for large-size UI labels or signage, but the dense weight suggests keeping body copy limited to larger sizes and ample leading.
The overall tone is bold and upbeat, combining a friendly roundness with a forceful, attention-grabbing presence. It reads as contemporary and energetic, with a slight retro athletic feel due to its broad, blocky geometry and confident rhythm.
The design appears intended to deliver a modern, high-impact geometric sans that stays legible and friendly through rounded construction and open-enough counters. Its broad, solid shapes prioritize presence and clarity in display settings.
Spacing appears designed for display use: the thick strokes and wide forms create strong word-shapes, while enclosed counters remain clear despite the weight. The uppercase set is especially compact and powerful, making short headlines feel substantial and stable.