Sans Normal Myrar 14 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection and 'City Boys' by Dharma Type (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, bold, friendly, modern, confident, playful, impact, modernity, approachability, simplicity, brand presence, geometric, rounded, blocky, compact, soft corners.
A heavy, geometric sans with broad proportions and compact internal counters. Curves are smooth and near-circular, while terminals and joins read as clean and purposeful, giving the shapes a sturdy, slightly blocky silhouette. Round letters like O/C/G are full and even, and straight-sided forms (E/F/H/N) keep a consistent, monolinear feel. Lowercase forms are simple and robust, with a single-storey a and g and short, thick apertures that emphasize weight over openness.
Best suited to display typography where impact and clarity at large sizes are priorities—headlines, posters, packaging, and bold brand systems. It can work for short UI labels or signage when ample size and spacing are available, but extended small text may feel heavy due to the compact counters.
The overall tone is confident and attention-grabbing with a friendly, approachable softness coming from the rounded geometry. Its mass and even rhythm feel contemporary and straightforward, making it read as energetic rather than formal.
The design appears intended to deliver a strong, modern geometric voice with friendly proportions—prioritizing immediacy, recognizability, and a cohesive, bold presence across letters and numerals.
At text sizes the dense counters and tight apertures can darken quickly, while at display sizes the geometric construction and smooth curves become the defining character. Numerals match the bold, rounded build and appear designed for visual consistency in headlines and branding.