Sans Normal Lariy 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Croih' by 38-lineart, 'Glamure' by Fauzistudio, 'Krong' by Joelmaker, and 'Colasta' by Reyrey Blue Std (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, confident, modern, energetic, impact, speed, display, emphasis, slanted, rounded, compact, high-impact, soft corners.
A heavy, slanted sans with broad proportions and strongly rounded curves. Strokes stay largely monolinear, with smooth joins and gently softened terminals that keep the dense weight from feeling harsh. The italic angle is consistent across the set, producing a forward-leaning rhythm, while counters remain open enough for clarity at display sizes. Uppercase forms read sturdy and geometric, and the lowercase shows single-storey, rounded constructions that reinforce the contemporary, built-from-curves feel.
This font performs best in headlines, short promotional copy, and brand marks where strong emphasis and momentum are desired. It’s a natural fit for sports and fitness branding, energetic campaigns, packaging, and social graphics where a bold, modern voice helps text hold its own against imagery.
The overall tone is assertive and kinetic, with a contemporary, performance-oriented feel. Its combination of mass and slant suggests speed and confidence, while the rounded shaping adds approachability and a friendly edge. The result feels well suited to bold, attention-seeking messaging rather than quiet, neutral text.
The design appears intended to deliver maximum impact with a streamlined, contemporary sans structure, using a consistent slant and rounded geometry to communicate motion without becoming overly aggressive. It aims to be immediately legible at display sizes while projecting a confident, modern personality.
Figures are similarly weighty and slanted, matching the letterforms for cohesive headline settings. The design’s strong dark color and compact inner spaces favor larger sizes, where the smooth curves and forward motion read most cleanly.