Sans Normal Loret 15 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Allotrope' and 'Altivo' by Kostic (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, punchy, modern, assertive, energetic, impact, motion, attention, display, simplicity, oblique, blocky, rounded, geometric, compact.
A heavy, oblique sans with broad proportions and large, rounded counters. Strokes are consistently thick with minimal contrast, producing a solid, poster-like texture. Curves are built from smooth, oval forms, while joins and terminals feel blunt and sturdy; diagonals in letters like A, K, V, W, X and Y emphasize the forward slant. Spacing and sidebearings read generous for such a dense weight, keeping the rhythm open and preventing shapes from clogging at display sizes.
Best suited to display typography such as headlines, posters, event graphics, and bold brand marks where the oblique energy and heavy color can carry attention. It also fits sports and action-oriented identities, as well as packaging or social graphics that need high-impact, readable emphasis.
The overall tone is bold and kinetic, with a forward-leaning stance that suggests motion and confidence. Its chunky geometry and friendly rounding keep the impact approachable rather than severe, making it feel contemporary and athletic.
The design appears intended to deliver maximum impact and momentum through a strong slant, large counters, and thick, even strokes. Its simplified, rounded construction prioritizes clarity and visual punch in short-to-medium display settings.
Lowercase forms appear compact and sturdy, with a single-storey a and g contributing to a simplified, geometric feel. Numerals are wide and weighty with rounded bowls, matching the letterforms and maintaining strong visibility in short strings.