Sans Normal Naduw 3 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, logos, friendly, playful, chunky, retro, cheerful, display impact, approachability, retro charm, bold clarity, graphic simplicity, soft corners, rounded joins, compact counters, bouncy, sturdy.
A heavy, rounded sans with broad proportions and strongly simplified geometry. Curves are full and smooth, with softened corners and minimal modulation, giving strokes a solid, uniform presence. Counters are compact—especially in letters like a, e, and g—while bowls remain generous and circular in forms such as O and o. The lowercase shows single-storey construction (notably a and g) and a squat, sturdy rhythm; terminals are blunt and clean, and diagonals (V, W, X, Y) read as thick, stable wedges rather than sharp hairlines.
Best suited to display applications such as headlines, posters, branding, packaging, and logo wordmarks where its rounded heft can carry personality at a distance. It also works well for short UI labels or badges when set large enough to keep counters open and maintain legibility.
The overall tone is upbeat and approachable, with a distinctly chunky, cartoon-like warmth. Its rounded massing and compact apertures create a bold, friendly voice that feels energetic and slightly retro, suited to attention-grabbing messaging rather than quiet neutrality.
The design appears intended as a friendly, high-impact display sans that prioritizes bold silhouette and rounded geometry for quick recognition. Its simplified, compact letterforms aim to deliver a playful, approachable feel while remaining sturdy and graphic in large-scale use.
At text sizes the tight apertures and dense interior spaces can reduce clarity, particularly in letters with smaller openings like e and s, and in numeral shapes with enclosed counters such as 8 and 9. The design’s strong, consistent weight and soft geometry make it most effective when given ample size and spacing.