Sans Normal Madun 3 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'HD Colton' by HyperDeluxe, 'Cairoli Now' by Italiantype, 'Gigranche' by Ridtype, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, aggressive, dynamic, confident, modern, impact, speed, emphasis, display, oblique, slanted, chunky, compact, rounded.
A heavy, oblique sans with broad proportions and tightly packed counters. Strokes are uniform and dense, with a slightly softened geometry: round letters are built from wide ovals, while corners and joins feel blunt rather than sharp. The italics angle is consistent across caps, lowercase, and numerals, creating a fast forward-leaning rhythm. The lowercase shows a tall x-height and stout bowls, and the numerals match the same wide, weighty construction for a cohesive, headline-oriented texture.
Best suited to large-scale applications where impact matters: headlines, posters, campaign graphics, and bold brand statements. It also fits sports and motorsport-themed identities, apparel graphics, and packaging where a compact, powerful wordmark-like presence is desired.
The overall tone is energetic and assertive, with a sporty, “go-fast” feel created by the strong slant and thick, wide silhouettes. It reads as confident and contemporary, leaning toward punchy impact rather than subtlety.
The design appears intended to deliver maximum presence with a forward-leaning, athletic voice—combining wide, heavy shapes with a clean sans structure for strong readability in short, emphatic messaging.
The combination of wide forms, heavy weight, and narrow internal spaces produces a dark typographic color at text sizes, while remaining clear in short phrases. The glyphs maintain consistent visual width and pressure, giving lines of text a steady, muscular cadence.