Sans Other Asdev 8 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, children’s media, playful, bouncy, friendly, retro, approachability, attention, playfulness, retro flavor, rounded, chunky, soft, quirky, informal.
A heavy, rounded sans with softly curved outer contours and subtly irregular, tilted terminals that give the outlines a cut-paper feel. Counters are generous and mostly circular (notably in O, o, and 8), while joins and corners are simplified into smooth transitions rather than sharp intersections. The proportions skew broad, with sturdy verticals and compact apertures that keep the texture dense and graphic. Overall rhythm is deliberately uneven: many glyphs lean or appear slightly skewed, creating a lively, hand-shaped consistency rather than strict geometric neutrality.
Best suited for headlines, short slogans, and brand marks where a friendly, characterful tone is desired. It also works well on posters, packaging, and playful editorial callouts, especially at medium to large sizes where the rounded counters and irregular terminals can be appreciated.
The font reads as cheerful and approachable, with a buoyant, slightly mischievous energy. Its chunky forms and gentle curves evoke mid-century display lettering and playful packaging, emphasizing personality over formality.
The design appears intended to deliver a bold, attention-getting sans with an intentionally informal, hand-cut flavor. Its rounded construction and slightly skewed detailing prioritize warmth and motion, helping text feel animated and approachable in display settings.
The sample text shows strong headline presence and a distinct “wobble” from the angled terminals and variable silhouettes, which becomes a key part of the voice in longer lines. Round forms stay stable at size, while diagonals (like V, W, X, and Z) feel especially energetic due to their slanted cuts.