Sans Normal Itkoy 3 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Dean Gothic' by Blaze Type, 'Manufacturer JNL' by Jeff Levine, 'Cy Grotesk Std' and 'Murs Gothic' by Kobuzan, and 'Europa Grotesk SB' and 'Europa Grotesk SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, retro, friendly, impactful, sporty, attention, bold display, clear signage, modern retro, geometric, rounded, blocky, compact, smooth.
A heavy, geometric sans with broad proportions and compact internal counters. Strokes are strongly uniform, with rounded curves and crisp terminals that keep the silhouettes clean and poster-like. The lowercase is sturdy and spacious, with a large x-height and simplified, almost circular bowls in letters like o, e, and p, while diagonals in v, w, x, y, and z stay blunt and muscular. Figures are similarly bold and open, built from simple, stable shapes that read clearly at display sizes.
Best suited for headlines, logos, packaging, and short bursts of copy where maximum presence is desired. It also works well for signage and promotional materials, and can set punchy subheads when paired with a lighter, more neutral text face.
The tone is assertive and upbeat, combining a utilitarian, no-nonsense weight with friendly roundness. It suggests mid-century/retro graphic design and sports or retail signage—loud, approachable, and designed to grab attention quickly.
The font appears designed to deliver high-impact, highly legible display typography with a geometric, rounded construction and a consistent, contemporary-retro rhythm. Its emphasis on bold shapes and simplified forms points to attention-grabbing use in advertising and identity work.
The design favors big silhouettes over delicate detail: counters are relatively small, joins are sturdy, and curves are smooth and consistent across uppercase, lowercase, and numerals. Overall rhythm is wide and even, giving the text a dense, headline-ready color in paragraphs.