Sans Normal Itkah 14 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Dean Gothic' by Blaze Type, 'Latino Gothic' by Latinotype, 'Jasan' by Storm Type Foundry, and 'Makro' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, confident, friendly, punchy, retro, sporty, impact, approachability, headline clarity, brand presence, rounded, blocky, compact apertures, high impact, soft corners.
A heavy, wide sans with rounded geometry and smooth, continuous curves. Strokes are thick and fairly even, with softly squared terminals and generous, circular counters in letters like O, D, and P. Apertures tend to be tight (notably in C, S, and e), and many joins read as sturdy and compact, giving the face a solid, poster-like texture. The lowercase shows a single-storey a and g, a short-armed r, and generally broad proportions that keep word shapes low and wide. Numerals are equally robust, with a rounded 0 and chunky, simplified forms designed for strong presence.
This font suits attention-driven applications such as headlines, posters, storefront graphics, and brand marks where a strong, friendly presence is needed. Its wide proportions and sturdy shapes also fit packaging and promotional design, and it can work well for sports or entertainment identities that benefit from a bold, upbeat tone.
The overall tone is bold and approachable, combining a friendly roundness with a muscular, assertive stance. It feels contemporary with a hint of retro display energy—more playful than corporate, but still clean and controlled. The wide rhythm and tight apertures create a punchy, confident voice that reads best when used to command attention.
The design appears intended to deliver maximum visual impact through wide, heavy forms while maintaining approachability via rounded construction. It prioritizes bold legibility and a consistent, cohesive texture for display typography, aiming for a modern, energetic feel without decorative complexity.
At text sizes the dense weight and compact openings can make internal spaces feel dark, especially in sequences with C/S/e and in tight tracking. In display settings the broad set width and consistent curves produce a stable, cohesive headline color, with particularly strong impact in all caps.